Gaps in Information Access in Social Networks

The study of influence maximization in social networks has largely ignored disparate effects these algorithms might have on the individuals contained in the social network. Individuals may place a high value on receiving information, e.g. job openings or advertisements for loans. While well-connected individuals at the center of the network are likely to receive the information that is being distributed through the network, poorly connected individuals are systematically less likely to receive the information, producing a gap in access to the information between individuals. In this work, we study how best to spread information in a social network while minimizing this access gap. We propose to use the maximin social welfare function as an objective function, where we maximize the minimum probability of receiving the information under an intervention. We prove that in this setting this welfare function constrains the access gap whereas maximizing the expected number of nodes reached does not. We also investigate the difficulties of using the maximin, and present hardness results and analysis for standard greedy strategies. Finally, we investigate practical ways of optimizing for the maximin, and give empirical evidence that a simple greedy-based strategy works well in practice.Comment: Accepted at The Web Conference 201

Reducing Access Disparities in Networks using Edge Augmentation

In social networks, a node's position is a form of \it{social capital}. Better-positioned members not only benefit from (faster) access to diverse information, but innately have more potential influence on information spread. Structural biases often arise from network formation, and can lead to significant disparities in information access based on position. Further, processes such as link recommendation can exacerbate this inequality by relying on network structure to augment connectivity. We argue that one can understand and quantify this social capital through the lens of information flow in the network. We consider the setting where all nodes may be sources of distinct information, and a node's (dis)advantage deems its ability to access all information available on the network. We introduce three new measures of advantage (broadcast, influence, and control), which are quantified in terms of position in the network using \it{access signatures} -- vectors that represent a node's ability to share information. We then consider the problem of improving equity by making interventions to increase the access of the least-advantaged nodes. We argue that edge augmentation is most appropriate for mitigating bias in the network structure, and frame a budgeted intervention problem for maximizing minimum pairwise access. Finally, we propose heuristic strategies for selecting edge augmentations and empirically evaluate their performance on a corpus of real-world social networks. We demonstrate that a small number of interventions significantly increase the broadcast measure of access for the least-advantaged nodes (over 5 times more than random), and also improve the minimum influence. Additional analysis shows that these interventions can also dramatically shrink the gap in advantage between nodes (over \%82) and reduce disparities between their access signatures

Information access representations and social capital in networks

Social network position confers power and social capital. In the setting of online social networks that have massive reach, creating mathematical representations of social capital is an important step towards understanding how network position can differentially confer advantage to different groups and how network position can itself be a source of advantage. In this paper, we use well established models for information flow on networks as a base to propose a formal descriptor of the network position of a node as represented by its information access. Combining these descriptors allows a full representation of social capital across the network. Using real-world networks, we demonstrate that this representation allows the identification of differences between groups based on network specific measures of inequality of access